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  • That’s when Google Play updates its policy and will allow real-money gaming apps to be marketed in its store. Starting Monday, Google Play will allow Android smartphone users to download sports betting.
  • Monday stands to be a pretty big day for mobile sports bettors who own Android smartphones. That’s when Google Play updates its policy and will allow real-money gaming apps to be marketed in its.
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Google has had a very strict policy in place with regards to offering real money gambling apps in its Play Store for Android users. There are only four countries that are permitted to carry real money gambling apps – Brazil, Ireland, UK and France.

Google has now confirmed that this policy will change from March 1 and an additional 15 countries will be allowed to offer real money gambling apps in the Play Store.

Google has decided to change its policy store procedures which will allow 15 new countries to start offering real money gambling apps. The countries that will be permitted to do this include the United States, Australia, Germany, Colombia, Belgium, Canada, Finland, Denmark, Mexico, Japan, Norway, New Zealand, Spain, Romania and Sweden.

Players in these countries who have waited to download gambling apps for real money will technically be able to do so from March 1. However, it will take some time before these apps start showing up in the Play Store as there is an approval process to be followed before the app gets permission to be made available.

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Developers who want to launch real money apps in any of the above countries will have to submit a form for approval and prove that their app meets the International Age Rating Coalition (IARC) and is compliant with Google’s Developer Policy Center’s terms and conditions.

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Google has confirmed that real money apps can be developed in the following categories: online casino games, daily fantasy sports, sports betting and lotteries.

Real Money App Must Meet 10 Requirements

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Google has put in place a number of requirements to ensure that only legit apps get approved on the Play Store. Some of the requirements include displaying responsible gambling information clearly in the app, being free to download from the Play Store and ensuring that underage gamblers do not have access to download the app.

Developers must also show that they are licensed by the respective country or state to offer real money gambling. They will also have to prove that their real money gambling apps are compliant with gambling regulations in these jurisdictions.

While there are a lot of regulations in place, gambling analysts expect the number of real money gambling apps in the Play Store to grow significantly in the coming months.

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Carolyn is our legislation expert, with a background in law she is able to cover the current state of gambling around the world

Google, perhaps the largest and most important tech company in our economy, has now given its stamp of approval on real money gambling apps. The announcement from Google will give players in fifteen countries access to sports betting and online casino apps through the Google Play Store.

This is a very interesting change of fortune as Google’s app store only had these apps available to the United Kingdom, France, and Ireland.

For US states that allow mobile wagering, the apps will offer live casino and sports betting. There are a few states like Nevada that will be Poker-only. Nevada does not currently regulate online casino play.

In order to gain access to the Google Play Store, a developer must submit an application. The below countries are now eligible to apply and subsequently offer gambling apps on Google Play.

  • Australia
  • Belgium
  • Brazil
  • Canada
  • Colombia
  • Denmark
  • Finland
  • Germany
  • Japan
  • Mexico
  • New Zealand
  • Norway
  • Romania
  • Spain
  • Sweden
  • United States

Google Store Could Add Significant Users To Platform

The Google Play Store announcement is not just big because of its Google, it is big because of its user base. According to Statista’s official Google statistics, Google Play got 41.9 billion installs in the first half of 2019.

When considering the fact that there are currently 3.3 billion smartphone users around the world, this is a serious chunk of downloads. There are clearly millions of users daily from Google, so the apps should surely see an increase in users no matter what.

Daily Fantasy Sports Could See A Bump As Well

Sports betting and online casinos are not the only product that could see increased use as a result of Google’s approval. Daily Fantasy Sports have been available in some capacity but this appears to be expanding.

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According to Google Support’s updated terms and conditions, these changes will be effective on March 1st, 2021. The new rules are described below by Google.

“We only allow valid licensed or authorized gambling apps that have the following types of online gambling products.” The four products Google mentions are online casinos, lotteries, sports betting, and daily fantasy sports.

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In the US in particular, Google’s reversal of its longtime gambling prohibition represents a huge opportunity for operators including FanDuel and William Hill. Once major sportsbooks and casinos are approved to be listed in the Google Play store, operators could see a huge influx of Android users. Previously, Android bettors had to download apps directly from sports betting and online casino websites, making the process more difficult than it has been for iOS users.

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There are some states with plenty of population to boast. There could be plenty of untapped opportunities across the globe and help fans play with their favorite product. Especially in areas where it was not available in the past.